Landing pages are meant for solely one purpose – getting people to take one, specific action.In my opinion, any marketing campaign will not be successful without a great landing page.Without doubt, landing pages have simply become a ‘must have’ element in the marketing mix for every modern marketer.
What is Landing Page?
Usually, landing page is the one that an online visitor lands one.A landing page is a follow-up to the promise you made through your online ad which user saw and found it good enough to click and know more about the ad.This landing page will offer some relevant information and / or specials offers in return of visitors’ contact details.
Landing pages are also used for lead generation activities.In most of cases, it is your homepage.However, landing page can be a standalone web page (different than the homepage) too.
How to Build an Awesome Landing Page?
So, now you understand that developing an apt landing page is vital aspect of your marketing mix, next question is – how to build a great landing page! It may seem an easy task to develop a good landing page. But it’s not if you are going to build it using coding. You can use coding to design and develop a landing page from scratch but you would face following challenges:
1. Very difficult to create a great looking landing page with custom functionalities
2. Need lots of days to finish the task
3. Inability to modify or update the custom coding
4. Lack of supporting tools like A/B Testing, autoresponders etc.
You can easily tackle these challenges by using a right landing page builder tool.
Yes, you read it right.
You can use a landing page creator tool which is easy to use, feature-rich, pre-designed templates, email marketing integrations and most importantly – speed and affordability together. There are several landing page builder tools available online but it’s difficult to decide which one to start using for your landing page needs.I have compiled a list of top 3 tools which I’ve used personally and found them very effective for building your next landing page.
Here is a list of top 3 landing page builder tools that can change the way you create and market your landing pages.
Let’s dive in.
1. Unbounce
One of the best landing page maker tool available in the global market, Unbounce is a tool that allows marketers to increase their campaign ROI by building, publishing & A/B testing mobile responsive landing pages without any IT support or coding knowledge.
With a drag and drop landing page builder like Unbounce, you can quickly create, launch and test high-converting landing pages and website overlays in minutes.
Here are some of the key features that can make your job easier:
· Create high-converting landing pages in no time
· Tweak a template or build customer page from scratch using the simple drag and drop landing page builder
· A/B test & optimize your landing pages
· Pass leads directly Into Marketo from Unbounce forms
· 100% customizable & mobile responsive
· Advanced form builder – add fields & customize
Unbounce features built-in A/B testing software so you can test different ideas and optimize your pages for maximum conversion. Simply create a variation page, change whatever you want with our drag & drop interface, and start your test.
With Unbounce’s landing page plugin for WordPress, marketers can create fully customized landing pages for their campaigns and publish them to their existing WordPress sites.It’s one of the priciest landing page creator tools, with their cheapest plan set at $79 per month
Pricing
Starting from: $79/month
Pricing model: Subscription
Free Trial: Available
2. Leadformly
Leadformly is suitable for marketers looking to improve their lead generation with conversion-optimized lead gen forms.
Leadformly makes it quick and easy to build powerful, high-converting, lead forms that can 2-3X your website’s inbound leads. Usually, inquiry forms are very lengthy and boring. Leadformly solves this problem for you.You can use multiple pages for your lead gen form. All of your questions can be placed on one page, but user will see only one question per page with progress bar visibility.
That way, your website visitors won’t feel overwhelmed answering each question at one time.Leadformly’s intelligent forms automatically detect and use a visitor’s location to pre-fill fields like ‘country’ and the phone number extension, resulting in fewer clicks and more leads.Leadformly forms also have built-in validation, to ensure that the lead information you receive is correct.
Key Features
- Build forms to gather info on your site that show only the questions you want
- Add multiple steps to your form to show each question in order
- Create multiple choice questions with images
- Show questions only based on conditions you set
- Automatically add contact info to email services or your app via webhooks or Zapier integraitons
Additionally, you can easily segment your leads into different buckets based on your own pre-determined criteria.Furthermore, Leadformly leverages a smart ‘honeypot’ system that blocks spammers, while being completely invisible and non-invasive to real users.
Moreover, Leadformly offers 750+ 3rd party integrations including Mailchaimp, Zapier, Salesforce, Hubspot, and Pipedrive.As a matter of fact, it’s little costlier considering its key offering of plain forms. However, it’s pretty focused on getting you more leads by optimized lead capturing forms.
Pricing
Starting from: $37/month
Pricing model: Subscription
Free Trial: Available
3. Instapage
First and foremost, Instapage is popular for its ease of use of creating and using landing pages for online marketing campaigns.Actually, Instapage’s drag and drop editor combined with other set of features empowers you to create and optimize landing pages.
Furthermore, you get access to over 200 ready-to-go customizable templates or create your own from scratch and start using landing page for generating leads and conversions.
At the same time, the built-in Instapage A/B Testing tool helps you monitor and measure the performance of your landing pages and choose the best onesAbove all, you can track visitor behavior, increase your conversion rates, and easily enhance the overall performance of your campaign.Moreover, Instapge can be integrated with the most-used CRMs, email marketing, and advertising solutions.
The Instapage WordPress plugin lets you use landing pages with its it’s two-button publishing with complete control without any coding knowledge. All things considered, Instapage is pretty viable solution for building awesome landing pages however, it’s bit costly even for a starter plan.
Pricing
Starting from: $68/month (Billed annually) Or $76 per month
Pricing model: Subscription
Free Trial: Available
Wrap Up
In my opinion, I have explained top 3 landing page builder tools in this blog post that can help you take your marketing efforts to next level efficiently.So, now you know fair amount of specifics of each landing page builder tools to choose the right one for your business.
Are you ready to use any of these landing page builder tools?
Are you currently using any landing page builder tools to drive your marketing ROI?
What landing page builder tools has your business found the most effective?
Above all, share your experience after trying any of these landing page builder tools and how did it improve your overall lead generation performance.And, let me know in the comments section below or tweet me @iamnitinmalik.
