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Articles By This Author

11 Techniques To Increase Free Trial Sign-ups

Unable to increase free trial sign ups? Let’s face it. “Try before you buy” is an age-old formula of selling your product. SaaS companies have taken it like fish to water. You have built a great SaaS product. Now, it’s time to sell it to the world and get rich. You start with free trial […]

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How to Make Your Blog the Ferrari of Lead Generation

Blogging has emerged one of the most popular trends in content marketing in past 3-5 years. Many of the businesses now revolve around blogging itself. Good news is – their success has forced most modern marketers to take blog marketing more seriously. May be that’s why, today most of companies have a blog section on their websites. Bad […]

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25 Social Media Marketing Content Ideas to Engage Your Audience

Do you struggle coming up with social media marketing content ideas for your social media channels? If yes, then you’re not alone. Content is the gasoline for social media marketing. Lacking social media marketing content ideas can ruin your social media presence. However, many marketers face this challenge of coming up with novel social media […]

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Personalize Employee Experience with HR Tech Transformation

Dear Business Leaders, I have one simple question to ask to all of you. ‘What Value You Want to Derive the Most from HR?’ I believe that your answer may revolve around – ‘More operational efficiency, better employee productivity and higher retention rate at lesser cost’. Right? Now, it is your turn to ask the question back to […]

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The Big Reset: How is Big Data Changing Traditional Marketing Roles?

I love quotes – like most of us. Don’t you just love reading inspiring quotes about life, success, change and much more? I do. And this one is my favorite. Now this quote reflects the shake-up happening at Coca Cola. Coca Cola had restructured their management (implemented from 1st May 2017) few months back. Beside the other […]

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The Best Ways to Do Market Research For Your Business Plan.

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum. You need to be sure there isn’t anything embarrassing hidden in the middle […]

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How to Exponentially Grow Your Email List with a Lead Magnet

There are many ways that you can get people to give you their email addresses. These vary from the obvious to the obscure. Getting people to provide you with their personal information by way of competition or giveaway is called a lead magnet. Here are some effective ways to use lead magnets to grow your […]

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My E-mail Marketing Campaign Sucks…What to Do?

  Do you find it difficult to rise above the noise and the clutter with email marketing?For most of the email marketing campaigns, the answer is going to be – YES!Admit it.We all have faced this question in our life. And why this happens?The answer lies in this wonderful quote: Insanity: doing the same thing […]

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